**”Your Brand”** by Julia Goodman is a comprehensive guide to defining and building a personal or professional brand that stands out. The book provides practical steps for identifying your unique value, creating a compelling brand narrative, and effectively communicating your brand across various channels. Goodman emphasizes the importance of authenticity and strategic planning in crafting a brand that resonates with your target audience and drives success. With actionable advice and real-world examples, *Your Brand* serves as an essential resource for anyone looking to establish a strong, memorable brand identity and achieve their personal or business goals.
