“SERVE: Business from the Heart – The Shoppers Stop Way” is a compelling narrative co-authored by B.S. Nagesh, the founding employee and former General Manager of Shoppers Stop, and Ritu D. Ferrao. Published in December 2024, the book offers an insider’s perspective on the evolution of one of India’s pioneering department store chains.
“SERVE” is structured into 20 chapters, each narrating stories about the commitment to people—as employees, customers, and business owners. It underscores the values of inclusion, service, and giving back, starting with the daily anthem played at Shoppers Stop, which serves as a reminder to stay grounded.
One notable aspect highlighted in the book is the rigorous training program for the first batch of management trainees, which included tasks such as housekeeping, security, and warehouse duties. These experiences grounded each individual and contributed to the development of leaders who later became CEOs of retail companies in India.