Some people teach you strategy.
Some teach you creativity.
Piyush Pandey taught me personal touch.
One of my favourite stories from his life isnโt about a campaign โ itโs about connection.
When Amitabh Bachchan once came home for lunch, Piyush didnโt rush to a five-star chef or a menu consultant. He called his cousins.
โWhat does Big B really like to eat?โ
The answer came back โ bhindi masala.
And thatโs what he cooked and served. ๐๐ช๐ฎ๐ฑ๐ญ๐ฆ. ๐๐ฉ๐ฐ๐ถ๐จ๐ฉ๐ต๐ง๐ถ๐ญ. ๐๐ถ๐ฎ๐ข๐ฏ.
In his book, he wrote at length about how your cousins and extended cousins are the best Google search for real answers.
Itโs a reminder that wisdom often sits closer to home than we think.
That personal touch showed in everything he created โ whether it was the Cadbury Dairy Milk girl running onto the cricket field or the warmth of Fevicolโs impossible bond.
He made emotion a strategy. He made advertising human.
As a small tribute, Iโd love to gift a copy of his book to the first five people whoโd like to read it โ because lessons like his deserve to be passed on.
Om Shanthi, Piyush Pandey โ the man who reminded us that creativity without emotion is just communication without connection.