**”How Business Storytelling Works”** by Shreyasi Singh is a guide that explores the power of storytelling in the business world. The book delves into how compelling narratives can be used to influence, engage, and connect with audiences, whether in marketing, leadership, or team building. Singh provides practical tools and techniques for crafting stories that resonate with clients, employees, and stakeholders, helping to communicate ideas more effectively and drive action. With a focus on authenticity and creativity, the book highlights how storytelling can enhance brand identity, foster innovation, and build emotional connections in a business setting. It’s a valuable resource for leaders, marketers, and entrepreneurs looking to leverage storytelling as a strategic tool.
