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Author: shrini susarla

The Rise of Corporate Influencers: A Fresh Perspective for Businesses

The Rise of Corporate Influencers: A Fresh Perspective for Businesses

February 18, 2025 shrini susarla

I’ve observed many mid-sized company C-suite executives subtly expressing concerns about the growing influence of corporate influencers, especially from the Gen Z cohort. The shift towards personal branding and lifestyle-focused content has sparked discussions around whether this trend dilutes traditional business conversations or threatens organizational focus. But here’s my take—traditional businesses are not at stake; rather, this is an untapped.. Read more

Decision Fatigue: How a Coach Can Help You Simplify Choices and Free Up Mental Space

Decision Fatigue: How a Coach Can Help You Simplify Choices and Free Up Mental Space

February 10, 2025 shrini susarla

Leaders face a barrage of decisions daily—from strategic choices to everyday operations. As Dr. Radhakrishnan Pillai, in Corporate Chanakya, emphasizes, effective leadership lies in simplifying processes and focusing on what truly matters. Decision fatigue creeps in when our mental energy gets depleted by constant choices, leading to delays and suboptimal outcomes. Through coaching, leaders can learn to: Simplify daily routines:.. Read more

Gamifying Adventure Travel Insurance with Hyper-Personalization

Gamifying Adventure Travel Insurance with Hyper-Personalization

February 7, 2025 shrini susarla

The adventure tourism market, valued at $406.12 billion in 2024, is projected to grow at 16.8% CAGR through 2030. With more travelers seeking unique, immersive experiences, the need for specialized travel insurance is rising. Gamification in Travel Insurance- The World Travel Market 2011 Report identified gamification as a major trend, with 18-34-year-olds leading adoption. Want to know more on strategies.. Read more

Scaling Without Leadership? Think Again!

Scaling Without Leadership? Think Again!

January 28, 2025 shrini susarla

Scaling a business is one of the most exciting yet challenging phases for any startup. But in my experience, many founders face a challenge—they prioritize growth metrics over leadership development. Without strong leadership, scaling becomes a race without direction. A few months ago, I worked with a startup founder who was facing this exact issue. Their team was growing rapidly,.. Read more

From Idea to Impact: Why the Right Mindset Matters in Scaling

From Idea to Impact: Why the Right Mindset Matters in Scaling

January 20, 2025 shrini susarla

Every startup begins with a great idea, but in my experience, the difference between an idea that remains small and one that scales globally lies in the leader’s mindset. Passion gets you started, but resilience, focus, and adaptability keep you moving forward—and this is where coaching makes all the difference. I recall working with a founder who was struggling to.. Read more

Lead to Elevate: How Coaching Turns Leaders into Team Builders

Lead to Elevate: How Coaching Turns Leaders into Team Builders

January 17, 2025 shrini susarla

Leadership isn’t about directing—it’s about enabling. This is something I’ve witnessed repeatedly in my interactions with leaders who are navigating fast-paced environments. They often ask, ‘How do I get my team to take ownership and excel?’ My answer always points back to one approach: adopt a coaching mindset. When leaders transition from being problem-solvers to facilitators, the results are transformational… Read more

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